"A sparkling, poetic brand, gorgeously girly universe, with touches of sweetness and fun for modern day princess that goes crazy with Hot Pink! Piccoli Principi is a contemporary children’s swimwear label that embraces clean lines, touches of fluorescent bright, ruffles made eco-friendly, UPF+50 factor sun protective. "

When we found out that 10 % of ocean plastic pollution come from fishing nets, we chose to use a super-resistant regenerated nylon fibre called ECONYL®,made from rescued fishing nets and other post-consumer nylon waste. Our fabrics are then tested over 200 hours in laboratory against chlorine and sun cream, while being certified UPF50+ - the best protection according to the Australian norm, the international reference for sun protection. Thanks to this innovative technology, we are able to produce timeless pieces that are made to last, while reducing the amount of plastic waste that goes to landfill.

Handmade and manufactured in Italy, with love and passion. We use only  fabrics eco friendly, and chemical free.

PICCOLI PRINCIPI  loves summer and the sun and we all need Vitamin D, but like most things in life its about moderation. With childhood sunburns being the leader in causing skin cancer later in life, we need to ensure our kids are protected from the sun's harmful UV rays.